It is the year 2007.
Electronic music is more popular than ever, especially TechHouse is on a thriving uprise and Berlin already became the buzzing nightlife capital of the world it is known as today.
Amidst all these creative and musical vibes a new label is born - Upon.You Records. Founded in February 2007 by DJ & producer Marco Resmann, with a first release under his moniker Phage on Martin Landsky's Intim Recordings as well as great success as one half of the infamous project Luna City Express under his belt, and electronic music veteran Hawks Grunert, formerly involved in running Timing Recordings with Tanith as well as working for legendary „Frontpage“ magazine, Upon.You Records was already widely recognized for its first release, Phage's „Vut & Vat EP“, and started to drive on the fast lane immediately.
Originally intended to be a platform for music from an inner circle of friends as well as for aspiring young talent it didn't take long until the label branched out in 2008 with first international signings, various label tours all over the place and a first label compilation.
In 2009, after receiving massive support from nightlife heavyweights like Steve Bug, Brothers Vibe, Someone Else and many more, a cover story in German electronic music magazine GROOVE and with a catalogue of roughly twenty 12“ releases Upon.You launched two subdivisions - Upon.You Digital and the momentary Upon.You Sweet & Sour Series – and established a booking agency as well as regular label events at two of Berlin's most praised venues, Watergate Club and the infamous Panoramabar.
Furthermore Upon.You Records teamed up with Workaholics Berlin for the launch of a merchandising line in 2009, introducing the labels unique visual image to the world of street fashion.
With the launch of the annual label retro- / futurespective „Upon.You Diary“ and an expanded core artist family now including Marco Resmann, Emerson Todd, ONNO, Ruede Hagelstein, Gunnar Stiller and The Cheapers alongside many others, 2010 finally paved the way for success and fruitful growth to come in consecutive years in which Upon.You became one of the leading labels in all things TechHouse and related.
And it was even the first issue „Upon.You Diary“ that awed the electronic world with Marco Resmann's widely praised tune „This Song“, immediately ruling every dancefloor after it was released and drawing even more attenttion towards the Berlin-based label which continued to expand its growing international network whilst signing releases by Quenum, Kink or the UK-based longtime ambassador Steve Lawler.
On a jam-packed schedule of about twenty releases per year lately, including Ruede Hagelstein's Beatport smash „Minus“, with label artists touring the globe frequently and armed with the brand new, 2014-launched UYX subdivision focusing on raw TechHouse and classic stamped whitelabel aesthetics, Upon.You has grown into a major force on the international electronic music circuit.
Always on the lookout for new talent and keen to explore new territories, the future looks bright for Upon.You, with the debut album of the former Tel Aviv- and now Berlin-based DJ / producer Magit Cacon scheduled for the first half of 2015 and more new, exciting projects to come like the next chapter of the „Upon.You Diary“-series to be opened towards the end of the year and of course the first three digit release on Upon.You – UY100 which is meant to be a special treat crafted by label head Marco Resmann himself.